The authors would like to thank the Office of the CTO Market-Making team, without whom
this report would not be possible: Caroline Brown, Ed Burns, MacKenzie Hackathorn,
Stefanie Heng, Bri Henley, Dana Kublin, Haley Gove Lamb, Kiran Makhijani, Sangeet
Mohanty
Heidi Morrow, Sarah Mortier…
The authors would like to thank the Office of the CTO Market-Making team, without
whom this report would not be possible: Caroline Brown, Ed Burns, MacKenzie
Hackathorn, Stefanie Heng, Bri Henley, Dana Kublin, Haley Gove Lamb, Kiran Makhijani,
Sangeet Mohanty, Heidi Morrow, Sarah Mortier, Abria Perry, Abhijith Ravinutala, and
Bella Stash.
Additionally, the authors would like to acknowledge and thank Deanna Gorecki, Ben
Hebbe, Tracy Parry, Mikaeli Robinson, and Madelyn Scott, as well as the many subject
matter leaders across Deloitte that contributed to our research, the Deloitte Insights
team, the Marketing Excellence team, the NExT team, and the Knowledge Services team.
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